Proposal

CRM

The CRM Software we choose for our restaurant is Bitrix.24 because it administrates the interaction with the clients and potential clients, Social Media and every group of people out side of our company.

This CRM gets a contacts database where you can interact and watch every history detail about your clients. It has a control panel that contains the most important sell activities. Every agent can see the transactions and they can get a grade about the service provided.

The software can work by mobile devices with the app where you can find the same information and it’s easy to download by Apple Store and Google play Market.

The owner can link the CRM to the web site very easily.

E- Marketing

Social Media: Facebook

Cheros is a local Mexican food in Tepic, Nayarit; a city that has a population of 332.863 (2010). As this is a small city, we don't need a lot of social networks to promote our product. So we choose to use Facebook, because is the more popular social media, but we are going to increase the use of all the tools that Facebook Pages has, in a better way of how the company is using it now. It’s important that consumers can see what the restaurant offers such as products, services, promotions, location, events, etc. It is necessary we can turn to a wider market and be more known, also it is easy to measure the level of viewing audience publications, and the results can be known in a short period of time.

Loyalty program

Our loyalty program proposal for Cheros Restaurant is based on a loyalty card, which gives benefits to clients for being a frequent customer. This card will give to the customer a dessert for every three visits and will allow him to accumulate points at each visit.  At the end of the month depending of the points that the client accumulated, he would be able to choose a meal from a rank of dishes, and only pay the half of its price. The points will expire every three months.